(NEXSTAR) – Whether you’re sharing a Netflix password with someone or borrowing theirs, be prepared to start paying for it. The streaming giant has been warning that a password-sharing crackdown was imminent, and it appears they are nearly ready to roll out some new rules.
In a letter to shareholders last week, Netflix said it expects to roll out paid account sharing “more broadly” toward the end of the first quarter of 2023. Netflix estimates more than 100 million households share accounts, which “undermines our long-term ability to invest in and improve Netflix.”
Executives explained in the letter that they expect some users to cancel their accounts when paid sharing is launched but that “borrower households” will start their own accounts.